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CULTURE
IS OUR DNA.
As a culturally strategic consultancy, we were born to foster inclusive environments, amplify stories with corazón, and build trust across the New Multicultural America. By 2045, diversity will be the majority of the U.S. population. Connecting with these communities is essential for relevance, equity, and lasting impact.
Facts & Insights
📊
Meet The Founder
JENNY
MEDINA
MORRIS
Founder & Cultural Strategist
With deep roots in Latin America and more than two decades of experience across communications and media, Jenny leads Omniculture by crafting culturally fluent campaigns that blend global insight with local authenticity to engage and uplift communities.
She began her career as a political journalist in her native Lima, Peru, covering the final years of Alberto Fujimori’s dictatorship. This experience shaped her belief in the power of communication as a force for positive change.
She later brought this approach into the agency world, creating storytelling content for major Fortune 500 companies across LATAM, including Procter & Gamble, Johnson & Johnson, and Gillette.
She led a statewide campaign that doubled Connecticut’s Hispanic voter-registration goal and managed crisis communications for the Hospital of Central Connecticut, the Hartford Foundation for Public Giving, MassHousing, and Northeast Utilities (now Eversource), supporting equitable outreach to African American, Asian American, Portuguese-speaking, and Latino communities.
Recent highlights include front-page coverage and triple-digit ROI in earned media for the International Festival of Arts & Ideas, amplifying the Festival’s presence and featuring global talents such as Angélique Kidjo, Jon Secada, and Samara Joy.
Her passion for storytelling drove her to produce a documentary on Machu Picchu for Yale University, while also supporting film festivals including the New England Festival of Latin American and Iberian Cinema and the New Haven Documentary Film Festival.
Jenny earned a B.A. in Communications with a major in Journalism from Universidad San Martín de Porres in Peru. Connect on LinkedIn and read her latest article here.
What We Do
Discover → Build → Connect → Narrate.
🎯 Cultural Insights
✓ We DISCOVER the cultural lenses, motivations, and perceptions that shape how communities understand your message.
📱 Cultural Strategies
✓ We BUILD clear, integrated strategies with consistent messaging across channels to drive coherence and impact.
🤝 Cultural Engagement
✓ We CONNECT communities through trusted partnerships, community pathways, and thoughtful media outreach.
📝 Cultural Storytelling
✓ We NARRATE stories that embrace diverse voices and earn visibility, especially within the U.S. Hispanic and Latin American audiences.
What people are saying
Testimonials
“Jenny has an international portfolio that someone would envy, and her work has already developed a strong reputation.”
Keith Griffting, Fresh Faces, Hartford Business Journal